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折優惠：HK$101.6
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Introduction Hospitality Management
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沒有庫存
訂購需時10-14天
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9780131112933 | |
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Walker | |
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2003年3月01日
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383.00 元
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HK$ 363.85
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詳
細
資
料
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* 叢書系列：管理學
* 規格：平裝 / 普級 / 單色印刷
* 出版地：台灣
管理學
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類
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類
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推
薦
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內
容
簡
介
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This is a comprehensive tour of the fascinating and challenging fields of the hospitality industry on a global scale: travel and tourism, lodging, foodservice, meetings, conventions and expositions, leisure and recreation. Marketing, human resources, leadership, and management are also discussed in the context of hospitality management. Extensive coverage of security in the hospitality industry with "Post-9/11: Security in a New Era" sections in each chapter, written by contributing authors who are experts in the security/terrorism field. Offers chapter-length culinary arts coverage. Features Personal Profiles of industry practitioners, including Valerie Ferguson (Past Chair of The American Hotel & Motel Association and Regional Vice President of Lowes Hotels); Chef Paul Prudhomme; Robert Mondavi; and many more. Offers Day in the Life Of features that explore the daily activities of several hospitality professionals, from chefs to cruise directors, and explains the key functions of their jobs. Includes Corporate Profiles that provide overviews of leading corporations of excellence, including Hyatt Hotels; Outback Steakhouse; Starbucks Coffee Company; Four Seasons Regent Hotels; and many more. Provides Career Information boxes that give a description of career opportunities, along with a listing of related websites. A handy reference for industry professionals, or a guidebook for anyone interested in starting a career in the hospitality industry.
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